Cludo Masters Of Episode 5 | Mastering Higher Ed: From Mission Fit to AI Marketing

Get ready for an inspiring dive into higher education marketing with Bart Caylor of Caylor Solutions! In this episode of Cludo "Masters Of", we explore Bart's journey into higher ed, tracing his path from industry outsider to expert in higher ed marketing solutions.

Bart shares insights from his book ⁠Chasing Mission Fit⁠, where he unpacks the crucial alignment between a school’s mission and its marketing strategies. From changes and challenges to AI superpowers, this episode is packed with fresh insights, topics and tactics you won't want to miss.

Join us as we explore trends shaping the future of higher ed marketing, from evolving website strategies to harnessing the power of AI, all while tackling the complex challenges that higher ed leaders and web managers face today. Visit ⁠cludo.com/education⁠ to learn more!


00:00 Welcome to Masters Of with Bart Caylor of Caylor Solutions
00:47 Bart's Journey into Higher Education
03:26 Discussing Bart's Book: Chasing Mission Fit
05:15 Trends in Higher Education Marketing
08:40 Evolving Strategies with Higher Education Websites
12:11 Changes and Challenges for Higher Ed Management
16:35 Diving Into Audience Preferences
19:00 The Superpowers of AI in Marketing
25:08 Staying Ahead with AI: Tools, Trends, and Tactics
28:25 Innovative Approaches in Higher Education
32:36 Closing Thoughts and Recommendations