The Cost of Virtual Production - Justin and Kristina from Virtigo Pictures

In this conversation, Brent Pierce speaks with husband & wife duo Justin Kirchhoff and Kristina Smith from Virtigo Pictures, a virtual production facility in Austin, Texas. They discuss their journey into the film industry, the evolution of their business model, and the significance of mentorship in the creative field.

Beyond the Studio is a podcast by Brent Pierce that dives into the real-life challenges, successes, and lessons learned from building and running creative studios. Each episode features conversations with fellow studio owners, offering firsthand insights into the ups and downs of managing a studio in photography, podcasting, and video production.

Virtigo Pictures:https://www.virtigopictures.com
IG:   / virtigopictures  
Justin:   / justinkirchhoff  
Kristina:   / kristinabgs  

Chapters

00:00 Introduction to Virtigo Pictures
02:51 The Journey to Virtual Production
06:11 Understanding Virtual Production and the Volume Wall
09:02 Adapting Business Models in a Changing Landscape
11:56 Finding the Right Location for Success
15:12 The Importance of Mentorship and Education
18:03 Personal Reflections on Creativity and Family
20:51 The Impact of Storytelling in Film
24:14 Conclusion and Future Aspirations
36:39 The Journey of Balancing Life and Business
39:32 Finding Clients and Building a Brand
42:36 Navigating Costs and Investments in Production
48:54 Creative Problem Solving in Business
53:10 The Importance of Storytelling in Production
01:00:20 Adapting to New Trends in Commercial Production
01:08:25 Advice for Aspiring Studio Owners