Скачать или смотреть How Thumbs Up won the Indian Cola race against Coca-Cola and Pepsi | Moneycontrol

After the exit of Coca-Cola from India in 1977, Thums Up was introduced by Ramesh Chauhan of the Parle group.
Thums Up soon dominated the Indian soft drink market until Coca-Cola returned in 1993.
Coca-Cola, a beverage giant with deep pockets, bought Thums Up but could not dethrone it from the top spot.
The question is why and how Coca-Cola was able to buy Thums Up and what all things Coca-Cola did to kill Thums Up and failed.
Check out the video to know the entire story.
#cocacola , #pepsi #parle


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