Скачать или смотреть Onboarding Emails Engage New Cardholders!

Jenny Levins-Hertel of Iredell County Public Library knows it’s not enough to hand a library card to your new patrons and send them on their way. A solid onboarding campaign turns a new cardholder into a lifelong loyal library user. And the most effective way to onboard a new cardholder is through email marketing.

Jenny created a four-part series of onboarding emails which she sends to new cardholders once a month. Here’s the first email. She used LibraryAware’s onboarding email template series and customized each email to highlight the collection items, programs, and services that most benefit her community. Her onboarding series has an average open rate of 62 percent and a click-through rate of 7.7 percent, which is higher than average for a library email.

LibraryAware has everything you need to promote your library and your collection. Learn more: https://m.ebsco.is/ug7ob