Скачать или смотреть Everything is Transactional Now (And You're Right to Feel Lonely)

When was the last time someone helped you without wanting something back? Not networking. Not building social capital. Just... helping.

You can't remember, can you? Because we've turned everything into a transaction. Every favor is an investment. Every relationship is networking. Every act of kindness comes with an invisible price tag. We don't have friends anymore—we have contacts. We don't help people—we build equity. We don't give freely—we calculate ROI on human connection.

This is what happens when you run an entire society on market logic. When hustle culture becomes the only culture. When the gig economy teaches everyone to monetize every interaction. You stop trusting that anything is genuine. You stop believing anyone does anything without an angle. And you're right not to trust it—because they designed it this way.
The loneliness you feel isn't personal failure. It's structural isolation. And you're not imagining it.

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