Скачать или смотреть The F Word: How Charging Fees Changes Your Travel Agent Business

Marcie Muensterman

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In this solo episode of the No BS Travel Advisor Podcast, Marcie dives deep into “The F Word” — Fees — and why charging them is one of the most transformative decisions a travel advisor can make. She shares her 18-year journey from working for free and burning out to stepping into CEO confidence, implementing a fee-based model, and reclaiming her time, sanity, and income.

Marcie breaks down the fear advisors have around charging fees, how the pandemic pushed her into finally doing it, and why aligned clients gladly pay for expertise. She covers the mindset shift required to stop being a “free quote machine,” how fees instantly create better boundaries, and the exact moment she said “I’m done” and charged her first $100.

This episode is packed with real talk on client relationships, mindset, boundaries, sales psychology, and the business foundation every advisor needs if they want profit, confidence, and a travel business that doesn’t burn them alive. If you’re tired of tire kickers, ghosting, DM quotes, and working 24/7 for nothing, this is required listening.

What You’ll Learn in This Episode:
Why fees are the real F word in the travel industry — and why advisors fear them
The difference between service-based travel advisors and “free quote machines”
How burnout in 2015 led Marcie to her breaking point
The moment the pandemic forced her hand and she finally charged her first fee
How fees transformed her sanity, schedule, and income
Why aligned clients happily pay for professional service
How to stop attracting people who ghost, DM you for quotes, or waste your time
How to set up your fee agreement so you’re covered legally and financially
Why fees instantly create boundaries, clarity, and better relationships
When to charge, who to charge, and why consistency matters
How to talk about your fee confidently and professionally
Why you don’t need 10 years of experience to charge — you need belief
Why the fee model is the fastest way to reduce workload and increase income
How Marcie collected over $20,000 in fees in one year — and why she’ll never go back
How to “help and release” clients who don’t want to pay
Why charging fees turns you into the CEO of your business, not the help

Major Takeaways:
Charging fees was one of the best damn decisions of Marcie’s career
Fees create boundaries, clarity, and better client relationships
An aligned client values your time and pays your fee without flinching
You do NOT need to “earn” the right to charge — you already bring experience
Free agents will always exist — but you are not free
The moment you charge a fee, your entire energy shifts to CEO mode
Fees eliminate ghosting, tire kickers, and “just curious” DMs
Charging fees cut Marcie’s workload in half
Fees generated $20K+ in additional income and gave her her life back
Your worth is non-negotiable — you’re allowed to charge from day one

Powerful Quotes:
“Charging fees was one of the best damn decisions I ever made for my business.”
“My aligned client is willing to pay — no matter what.”
“I’m not free, and I’m okay with that.”
“If $200 is going to make you combust—you’re not my client.”
“You are not Expedia. You are not AAA. You are a service-based travel advisor.”
“You’ve been doing service work your entire life — don’t dismiss it now.”
“Fees filter out the bullshit so you can finally breathe.”


Keywords: travel advisor fees, charging fees travel industry, travel advisor burnout, travel advisor boundaries, fee-based model, travel agent business growth, aligned clients, travel advisor mindset, travel advisor income, how to charge fees as a travel advisor, travel advisor coaching, DM tire kickers, service-based travel advisor