Скачать или смотреть Defining Value for Pharmaceuticals: The Foundations of Global Pricing Strategy

❓Have you considered what a global pricing strategy really means – and how it evolves throughout a product’s lifecycle?

In our recent webinar, Cathy Beecher (Global Pricing and Market Access Director, Petauri Evidence) shared her perspective on the multi-layered nature of global pricing strategy, from defining product value to navigating market-specific pricing realities.

Key considerations:
✅ Developing a clear value proposition – what makes your product different, and how that supports your target price
✅ Translating value into achievable prices across diverse markets, each with its own systems and expectations
✅ Defining a price corridor and aligning launch sequencing in order to balance pricing goals with local market constraints

👉 Get in touch with our experts at Petauri Evidence to explore how your pricing and access strategy can stay ahead: [email protected]

This clip was taken from our recent webinar ‘Global Pricing and Market Access – Strategies for Success in an Evolving Landscape’. 🎥 Watch the full discussion now: https://petauri.com/insights/webinar-...