Скачать или смотреть Why Emotion Is the Secret Weapon Behind Viral Content with Charles Good

Facts rarely go viral—emotions do. While marketers often lean on logic and information, genuine engagement is driven by emotion. Drawing from Jonah Berger’s book Contagious, this video explores how high-arousal emotions like awe, amusement, and anxiety inspire action and capture attention. Learn how to tap into these emotions and uncover the emotional core of your ideas using the powerful 3 Whys technique. If you want your message to spread, it’s time to stop focusing on features and start fueling feelings.

🔥 What’s the most viral marketing campaign you’ve seen? Did it evoke strong emotions? Drop your thoughts in the comments!

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