How the Facebook algorithm works

Wondering how the Facebook algorithm works? Find out how Facebook decides when (or if) your post will show up in a user’s news feed. Next video: "How to increase engagement and get more followers on Twitter?"    • How to increase engagement and get mo...  

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#ChiaExplains how the Facebook algorithm works:

00:00 Intro
00:30 You need to work WITH the FB algorithm to reach your Facebook goals (more reach = more opportunities to convert)
00:51 What is the best way to maximize your social media reach on Facebook? The Facebook algorithm looks for these 5 signals!
01:23 Is your post getting comments?
01:40 Does your post have any reactions?
01:52 Are people responding to the comments below your post?
02:06 Is your post getting shared via Messenger?
02:32 Is there engagement on the shares of your post?
02:50 Now, what does Facebook do with all these signals? They use them to decide where in the news feed your post will go (and how many people will see it)! This is what the process looks like:
03:14 First, Facebook starts by taking inventory
03:28 Next, Facebook looks at important signals (like the ones above)
03:43 Now, based on all the information available to them (about users, about your post), Facebook makes a prediction about who would like to see your post
04:16 Finally, your post gets a score which determines who will see it and when.

Creator + host: Chia-Luen Lee

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How does Facebook decide which post will position higher - if at all - in a user’s news feed? By sending the Facebook algorithm on a hunt for specific signals. Details inside the video!

Hey it’s Chia from Brand24 and today I want to talk about the FB algorithm, including all the basic stuff that any marketer, social media manager or business owner should know before they start to invest any real time or resources on the platform.

So, no matter what you’re doing on Facebook - whether you’re in charge of your company’s Facebook page or if you’re an influencer-in-the-making, the goal is the same: to get your content in front of as many eyes as possible. In other words, you want to maximize your social media reach on Facebook - which is a metric that speaks to the number of people that see your post.

Given some of the latest updates to the Facebook algorithm, which is focused on creating “meaningful interactions” that spark conversations (this is marketing speak for comments, shares and a few other ways of interacting with a post), the best way to maximize your reach is through engagement.

Facebook considers the following interactions to be the most “meaningful” in their algorithm: comments, reactions, replies to comments, shares through Messenger, as well as the engagement rate for these shares.

In a lengthy post addressing significant Facebook updates, Mark Zuckerberg stated that public content (coming from businesses, brands and media) should inspire “meaningful interactions” if they want to position higher (or at all) in the newsfeed, which puts COMMENTS at the top of the list.

Reactions are also significant, and if somebody ‘loves’ or reacts to your post using any of the other, more active emojis than the typical thumbs up sign, Facebook also takes this into consideration.

And back to “meaningful interactions”. One of the most meaningful interactions we can have with any person is a conversation. That’s why threads and replies to specific comments under your post also carry weight in the algorithm.

And this also applies to Messenger. If someone publicly shares your post on their wall, this is great, but if they share your post with a specific person through Messenger, it makes the act of sharing that much more meaningful and personalized. This could become even more significant, especially with the integration of major messaging apps like Facebook Messenger, WhatsApp and Instagram - but more on that another time.

And to make this just a little bit more meta, the Facebook algorithm also considers how much engagement those shares of your post gets. So, beyond just getting shares, those shares themselves also need to have their own comments, their own reactions and even Other Shares to really work in your favor.

So, these are the 5 types of engagement that are responsible for sending important signals to Facebook about whether your post will really spark "meaningful interactions" - at least according to...

Watch the video to get the full details!