Скачать или смотреть How Nubank Thinks About Design, AI, and Product Experience

In this episode of the Nu Videocast, Ethan Eismann, Nubank’s Chief Design Officer, joins Leila Suwaan for a conversation on how design shapes product experiences in financial services.

They discuss Ethan’s perspective on design leadership, the evolving role of design at the executive level, how AI is influencing design tools and workflows, and how teams think about building clear, intuitive, and human-centered experiences as products and organizations evolve.

The conversation also references broader design and technology culture, including examples often discussed in product and design circles such as Apple, Google, and Stripe, as points of reference when reflecting on usability, craft, and scale.

00:00 Introduction
00:28 Day-to-day tools and ways of working
02:01 The role of a Chief Design Officer
03:51 Bringing a new perspective to design
05:10 Design at the leadership level
09:07 Design, disruption, and AI
13:54 Near-term priorities
16:03 Developing design teams
18:27 Design and utility over time
20:56 Competition and differentiation in financial services
23:38 Optimism and joy in design