Скачать или смотреть Guidelines for Precise Questions

From time frames to focusing a question, there are steps researchers can take to craft more precise questions and improve questionnaire design. Watch Jordan A. Levitin, author of Practical Marketing Research, as he outlines ways to minimize respondent confusion through more precise questions that are relevant to different audiences.

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Time stamps:
0:13 Guidelines for Questionnaire Design
0:44 Writing Precise Questions
1:07 Exercise: Narrow It Down
2:31 Avoiding Ambiguous Words
3:48 Respondent’s Language
4:50 Time Frames


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