Marketing Metrics: A Complete Guide to the Most Common Marketing Metrics and Marketing Analytics

Описание к видео Marketing Metrics: A Complete Guide to the Most Common Marketing Metrics and Marketing Analytics

We explore modern marketing and how marketing analytics have become so valuable. We explore common examples of the most-used marketing KPIs, and how marketers use these analytics to form a comprehensive marketing strategy. This video includes examples from five different categories of marketing metrics--advertising effectiveness metrics, purchase funnel metrics, lead-based metrics, investment efficiency metrics, and customer value metrics. We provide examples of multiple marketing KPIs and analyses within each category of metrics.

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