Скачать или смотреть The six strategies that turn holiday demand into a direct-booking engine

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In this latest episode of Hotel Moment, host Brenna Turpin, Marketing Coordinator at Revinate, brings together six powerful direct booking strategies into one connected holiday playbook. The holidays bring emotional, motivated guests willing to spend more to create memories, and this episode shows how to capture that demand through direct channels rather than losing it to OTA commissions.

Brenna synthesizes insights from Hotel Moment conversations, featuring Renee Murrieta from Show.Tell., explaining her duplication and inclusion approach, where 70% of travelers expect personalized communication, Ellis Connolly, CRO at Laasie, breaking loyalty into transactional and emotional components that work together, and Jason Wells, Customer Success Manager at Revinate, describing how French Lick Resorts' reservation agents act as experience designers who capture guest interests early for precision follow-up.

The six strategies work as one system: loyalty provides the emotional and transactional multiplier, segmentation increases relevance through geo-targeted messaging and family-specific experiences, OTA win back reclaims holiday demand with 41% open rates and $5-6 revenue per email, cart abandonment captures high-intent almost bookers, lead nurture emphasizes speed because holiday leads go cold fast, and upsells use both digital scalability and voice-led emotional connection.

What you'll learn:
The duplication and inclusion framework for scalable personalization
How to blend transactional and emotional loyalty during high-emotion seasons
Why OTA win back performs as a margin recovery machine in Q4
Speed-based lead nurturing that turns inquiries into bookings
Voice-led upselling for memory-making holiday moments
Subscribe for more strategies on direct booking optimization and revenue growth.

Read more about The latest hospitality trends for 2026 here: https://www.revinate.com/guides/hospi...

Chapters:
00:00 - Intro
02:02 - First-party data and personalization
04:10 - Strategy one: Loyalty as emotional multiplier
05:00 - Strategy two: Segmentation for relevance
06:00 - Strategy three: OTA win-back margin recovery
07:30 - Strategy four: Cart abandonment capture
08:31 - Strategy five: Speed-based lead nurturing
09:30 - Strategy six: Voice and digital upsells
10:45 - System integration for Q1 2026 momentum

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