Скачать или смотреть The Marketing Campaign That Launched Chick-Fil-A | Multiply Your Success Podcast

What really launched Chick-Fil-A?
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I know we talk a lot about culture, but we are going to do it some more. Today, we get a chance to hear from someone that helped build the Chick-fil-A brand we all know and love today. He shares with us so many great pieces of wisdom and nuggets of knowledge you are going to want to listen all the way to the end of the episode.

Our guest today is Steven Robinson, the former Executive Vice President and Chief Marketing Officer of Chick-fil-A for more than 35 years. He recently authored the book "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" and we discuss his book and some of the magic behind the Chick-fil-A success.

ABOUT OUR GUEST:

Steve Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A. He was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies, and was involved in the development of the 'Eat Mor Chikin' campaign. Currently, Steve is a speaker and consultant on organizational culture design and leadership, brand strategy development, marketing planning, and distinctive advertising principles. He also recently authored the book "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand".

LINKS FROM THE EPISODE:

Get a copy of Steve's new book: "Covert Cows & Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand" at Amazon: https://www.amazon.com/Covert-Cows-Ch... Steve Robinson for your next leadership team meeting or annual franchise conference: https://srobinsonconsulting.com

If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at 855-824-4759.

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