Скачать или смотреть How Coca-Cola Crushed Thums Up | A Strategy to Destroy Competitors | Dr Vivek Bindra

In this powerful video, you’ll discover the aggressive strategy Coca-Cola used to dominate Thums Up in the Indian market. Back in 1993, when Coca-Cola entered India, Thums Up was the market leader and refused to sell to Coca-Cola. In response, Coca-Cola made a bold move by acquiring all the plants that supplied bottles to Thums Up, effectively cutting off their supply chain. With no other option, Thums Up eventually sold to Coca-Cola for $60 million. Watch this video to learn how strategic thinking and aggressive tactics can help you outsmart and outmaneuver your competitors in the business world.

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