Real-time Payments Architecture Guide Episode 3: Key Architectural Considerations for Integration

See our 2019 RTP Readiness Report: https://bit.ly/2VpEBSB

Read our 2019 RTP Implementation Guide: https://bit.ly/2FWBfkl

See our RTP architecture vlog in its entirety: https://www.levvel.io/blog/real-time-...

See our RTP product and design vlog in its entirety: https://bit.ly/2wus5pL

See our RTP strategy vlog in its entirety: https://bit.ly/2Uas2Oo

This episode focuses on key architectural considerations when integrating with RTP.

Every company, every brand, every person has a story to tell. No matter the type of content, the primary goal of the platform is to empower the creator to be able to tell their story. That said, every story is unique and every creator has a unique approach. Having a solution that can be customized to the particular workflows of the editor or brand is critical to their success.

This also goes back to the idea behind connecting and understanding your audience. Content creation for any medium is a flywheel of ideation, creation, distribution, analytics, and back to ideation. It may seem obvious, but the more you know about your audience, their interests, their consumption habits, the more thought you can put into creating tailored content that speaks directly to them.

There's also the concept of native real-time, a term I've been using for a while to help drive home the fact that everything in the platform should be real-time from the display of analytics of your video views to the audience, interaction, and engagement.

Social media replies to the ability to update content on your site as it happens, character-by-character if you want. There are many off the shelf tools and services that can support common workflows, but as the brand grows and creates more tailored experiences, custom plugins, or even custom platforms with purpose-built tooling can allow brands to iterate quickly and give them the edge to stand out from the crowd.

The content creation process and tooling is very important, especially for medium to large size brands and companies. Having dedicated, purpose-built content creation tools allows a brand to set themselves apart with different experiences. It also gives a brand the ability to get content out quickly and easily.

From a technology perspective, it's important to think about how these tools are integrated into a platform, whether it's a separate application leveraging common authentication or the plugins and modules to a CMS such as Drupal or WordPress, businesses should aim to automate where it makes sense and where the biggest slowdowns in the process occur.

Some approaches that can help with this are tying data sources and systems together through API integration and introducing features that smooth any bumps in a content creation workflow. As an example, having tools suggest metadata tags on content based on text or audio analysis is one way to automate a large chunk of work and allow the brand to get content out quicker.

The interesting thing about this is it's an emphasis on process because once you understand the process and how you want to go about creating content, whether that's talking to people, whether that's actually synthesizing information that you take in and then communicating to people, that process and what you're intending to communicate to others, that then informs the tools.

And so that's where a lot of the magic happens and it is, okay, hey Levvel guys, what does it look like for us to do this in this way? Great, why and how do you want to go about doing that? And from there, we can help you select the proper tools. So it really is, I hate to use the word, it depends, but it does depend on what somebody is trying to do and how we can most efficiently go about helping them do that.