Huawei launched the P60 series smartphones and flagship products in Munich, Germany.

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With Huawei smartphones returning to the global stage, we are witnessing a profound transformation in the field of technology. This move not only marks the return of a company but also signifies a reshuffling of the global technology landscape. Huawei's challenge is not only in competing in overseas markets but also in challenging the dominance of American technology. From this, we can glimpse the future trends of the technology industry. However, Huawei's return has also sparked a series of reflections: in the face of Huawei's rise, why are American chip giants so anxious? Does Huawei's global resurgence signify the rise of China's technology industry or a realignment of the global technology landscape? As Huawei returns to the global market, how do we protect market diversity and fairness?

On May 9th, local time, Huawei launched the P60 series smartphones and flagship products in Munich, Germany. This is the first large-scale overseas launch event for Huawei smartphones in nearly four years.

Europe was once an extremely important market for Huawei. As usual, Huawei flagship smartphones often choose Europe as their first launch location, followed by a release in China. However, under the dual impact of sanctions and the pandemic, Huawei smartphones gradually shifted their market focus back to China.
2019 was a turning point for Huawei in overseas markets. In the first quarter of that year, Huawei still held nearly 20% of the market share in Europe, second only to Samsung. However, after being sanctioned by the United States in the second quarter, Google immediately cut off its supply to Huawei. Since then, Huawei smartphones could still use the Android system, but new devices could no longer come pre-installed with and use Google Mobile Services (GMS). GMS not only includes services like Google Maps, Gmail, Search, YouTube, and the Android app market but also includes GMS Core functionality provided to developers. If GMS Core is not pre-installed on the phone, any apps developed using it cannot be used on the phone.

Although this had little impact on Chinese users, it had a significant impact on Huawei's sales in overseas markets. For overseas users, not having GMS is like Chinese users being unable to use WeChat, Alipay, Baidu, and other essential software. To provide alternatives for these functions, after nine months of the "Battle of Songhu," Huawei launched the Huawei Mobile Services (HMS) ecosystem. By providing HMS Core, Huawei attracted overseas software vendors to develop software suitable for Huawei smartphones, thereby supplementing the shortcomings of HMS.