Скачать или смотреть Badger State Brewing: Breweries Adapting - Events & Experiences Beat Just Drinks

Jen Radloff, Marketing Director at Badger State, explores how the Green Bay brewery navigates branding in a saturated Wisconsin beer market. Radloff shares with Brewer Mag's Jon Sicotte how her role has evolved, how the company’s shifting business model has shaped outreach, and what it took to pull off a major campaign during the NFL Draft when the Packers hosted earlier this year and just blocks away from the brewery. We also dive into her approach to local collaborations, creative campaign development (like a tattoo fest?) and how Badger State tracks what actually connects with customers. Digital strategies, lessons learned, and what’s next for one of Green Bay’s veteran beer brands.

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