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About this video:
In the video, I address the question of what works in cold outreach today, emphasizing that success depends on nuanced variables like what you sell, who you target, how you sell, and your own credibility. I introduce the Alpha Lead Academy Cold Outreach Meta Framework (ALACOMF), which helps customize outreach strategies by adjusting these variables, likening them to dials on a radio to find the right signal for positive responses. I highlight that while there’s no simple tactic for universal success, adapting and testing these elements can make cold outreach effective, even as platforms and spam blockers evolve. I stress the importance of tailored strategies over generic solutions, drawing from my experience sending over 100,000 cold emails monthly, generating millions in revenue.

Here's the key takeaway: What "Works" in cold outreach highly depends on 4 major factors - What you sell, Who you sell to, How you sell to them, and Who you are.