Скачать или смотреть The Plucky Bamboo Podcast - Eyal Harel, BlueGreen Water Technologies

Most sustainability companies don’t fail because their science is wrong.
They fail because the market wasn’t ready - or they didn’t know how to sell it anyway.

That’s a lesson Eyal Harel, CEO of BlueGreen Water Technologies, learned the hard way - from breakthrough scientific success in Israel… to near-bankruptcy trying to scale too fast in China and the U.S.

In this episode of The Plucky Bamboo Podcast, we dive deep into what it really takes to grow a climate company when you're selling into conservative industries, working with hyper-regulated systems, and trying to prove your impact in the messiest parts of the real world.

💡 Why perfection kills progress in environmental innovation
🌊 How a single red tide event created $2.7B in economic damage
🚫 The painful lesson of scaling too fast off a single market win
🔁 How BlueGreen pivoted to a carbon credit model to unlock growth
🌍 Why building trust through tangible results is your biggest sales lever in sustainability

Eyal and his team have deployed their lake remediation technology around the world - now creating carbon credits, unlocking clean water access, and helping communities tackle harmful algal blooms with zero upfront cost.

If you’re a founder in climate tech or sustainability who’s struggling to scale, this episode is a must-watch.

🎧 Listen to more episodes of The Plucky Bamboo Podcast:
   • The Plucky Bamboo Podcast  

🔗 Connect with Eyal Harel:   / eyalharel  
🔗 Learn more about BlueGreen Water Technologies: https://bluegreenwatertech.com/
📩 Or connect with me:   / chrisg-jones