Скачать или смотреть COVID-19: Counterfeiters are Using the Pandemic to Exploit Consumers Online

With a combination of home working and social distancing measures, there will be a tectonic move towards e-commerce. 18% of UK consumers & 23% of US consumers said they had increased online shopping to date for things they previously bought in shops, vs. 31% in Italy and 50% in China, according to an Ipsos Mori survey.

Bad actors are using this opportunity to exploit ecommerce demand, listing fake products such as sports equipment and household goods, in addition to hygiene necessities such as hand sanitizer and face masks. Talisman, Incopro's Brand Protection platform, discovered over 1,150 social media posts in one week alone linking to websites and storefronts selling poor-quality respiratory masks.

A renewed focus on Brand Protection is essential to regaining control of digital channels and protecting consumers. Read the full research and access our 6-step action plan on how to increase your brand's resilience during the COVID-19 crisis:
http://ow.ly/c25w50zkf9E

#Ecommerce #ConsumerGoods #Pharmaceuticals #Counterfeiting #BrandProtection