Скачать или смотреть How OREO become Famous in India | Oreo Marketing Case Study | Tan Man Dhan

Oreo has done genius marketing in India to build its market share. Oreo first launched the product as a subcategory of Cadbury as it has a strong brand value in India in the luxury segment. After that Oreo used Cadbury's distribution channel to reach every local shop in India. The master stroke Oreo played was to build a unique presence in shops. They have purchased the placement and shelves of shops and supermarkets to look different from other biscuits.

After making a presence in every shop Oreo started advertising through all the possible channels like TV commercials, Radio ads, banners, Bus wraps, Bus seat stickers, and Bus stops in the shape of Oreo packets. Even they started the Oreo Togetherness bus for children and parents.

Oreo's communication strategy is to promote family togetherness. They showed father-son relationships and daily family moments to celebrate with Oreo. I have explained all the steps of how Oreo became famous in India with Oreo's marketing strategy in this video.

Watch more -------
Pulse Case Study -    • PULSE Business Case Study - 100 CR Sales W...  
Paper Boat Case Study -    • GENIUS Marketing Strategy by Paper Boat | ...  
Shark Tank Reality -    • NEPOTISM and GROUPISM in SHARK TANK | The ...  

Follow us -------
@manansoneji   / manansoneji  
@tanmandhanse   / tanmandhanse  

#marketingstrategy #businesscasestudy