Скачать или смотреть The SECRETS Behind Mastering INFLUENCE and PERSUASION from Yale Professor Zoe Chance

I am a BIG BELIEVER in SUPERPOWERS.

INFLUENCE is at the top of my list

When I heard about ZOE CHANCE, and that she had written a book called “INFLUENCE IS YOUR SUPERPOWER: THE SCIENCE OF WINNING HEARTS, SPARKING CHANGE, AND MAKING GOOD THINGS HAPPEN” I was excited to invite her on as this week’s guest.

Zoe is a writer, teacher, researcher, climate philanthropist, and obsessed with the topic of INTERPERSONAL INFLUENCE. She earned her doctorate from HARVARD and now as a behavioral scientist, she teaches “Mastering Influence and Persuasion,” the most popular course at YALE School of Management. Her framework for behavior change is the foundation for GOOGLE’S global food policy that helps 70,000 people make healthier choices every day. And, before focusing on academic pursuits, she also managed a $200 million segment of the Barbie brand for Mattel Toys.

Here’s why what she has to say should matter to you…

Zoe teaches smart, kind people to use what they learn to RAISE MONEY for charity, GET ELECTED to political office, FUND startups, START movements, SAVE LIVES, FIND LOVE, and NEGOTIATE great deals and job offers.

In other words, she teaches people to use the SUPERPOWER OF INFLUENCE as a POSITIVE FORCE for good in the world.

We cover a lot of ground in this week’s podcast, digging into topics such as…

How to CHANGE BEHAVIORS, not minds.

What being CHARISMATIC really means.

MISCONCEPTIONS about being influential.

What is BEHAVIORAL ECONOMICS.

How Zoe’s time at Mattel Toys impacted her work.

How the left and right spheres of our BRAINS react to influence.

Dealing with “No!” and why rejection is important to your growth.

And last but not least, the MAGIC QUESTION to ask if you want to be more influential.

Influence can be a mighty superpower when you learn to use it the right way.

And Zoe Chance is the person you need to listen to if you’re ready to continue that journey.

0:00 Intro
1:59 Changing behavior, not minds
6:56 Alligator & judge analogy
9:12 Misconceptions about being a person of influence
11:39 What charismatic really means
18:12 More certain people influence the less certain
22:36 Misconception of people not wanting to listen to people like you
26:47 Zoe's background working for Mattel Toys
29:42 Stepping out to chase dreams
30:50 What behavioral economics is
31:24 How our brain hemispheres react to influence
33:20 The magic question to be more influential
42:02 The ability to deal with "No"
49:15 Become a more influential person by asking
57:20 How framing influences your own & other people's perspective
1:00:54 What's something about young people that we don't know?

#persuasion #persuasionskills

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