Скачать или смотреть Worlds Apart: Designing For Small Hold Farmers- Nav Pawera at DesignUp Conference 2022

Nav Pawera, in his talk shares the challenges faced by smallholder farmers and the unique design considerations required. He discusses their experiences conducting research with farmers and the importance of making them feel comfortable and delving deeper into their needs. Nav highlights the challenges of designing technology solutions for farmers, including obtaining accurate data and overcoming limited technology literacy. He emphasizes the need for collaboration and adopting a bias-free approach to design effective solutions. He concludes by discussing the challenges of product testing for remote users and the importance of building trust at scale.
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Nav is a product & service design expert with nearly 20 years experience in leading teams to deliver strategic and innovative digital products across Asia and Europe. Throughout his career, Nav has founded and led multiple innovation and design studios, including establishing the design practice at the multi-award winning studio, Buuuk as well as their Vietnam operations and leading work for the ex-IDEO team in Singapore. While at Jiva, Nav continues to coach product and design teams across the globe as a guest lecturer and mentor.
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DesignUp is a conference and a festival celebrating Design in Tech and Design for Tech.
DesignUp is a growing, evolving community including makers, PMs, CXOs, Founders, Designers and Design Leaders. We also conduct and publish the annual study on the state-of-Ux/Ix in India and SE Asia - Deconstruct.
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