Скачать или смотреть Blue Ocean Strategy Chapter 3 Summary | Reconstructing Market Boundaries (The 6 Paths Framework)

Blue Ocean Strategy Chapter 3 Summary | Reconstructing Market Boundaries (The 6 Paths Framework)

📘 Book Link: https://amzn.to/47Z6yH2

Stop looking for "best practices" and start looking for "new spaces." In this deep-dive into Blue Ocean Strategy Chapter 3, we explore the Six Paths Framework. This chapter moves from theory to action, showing you how to solve "Search Risk" by looking at your industry from angles most companies never consider.

To make these concepts concrete, we apply the 6 Paths to iconic success stories like IndiGo, Asian Paints, and Jio to show how market boundaries are reconstructed in the real world.

⭐ What You’ll Learn:

The Six Paths Framework: A systematic, repeatable methodology to break out of "Red Ocean" thinking and discover new demand.

Path 1: Looking Across Alternative Industries: Why your biggest competition isn't who you think it is—learning from how IndiGo looks at trains, not just other airlines.

Path 2: Looking Across Strategic Groups: How to find the "middle ground" by understanding why customers trade up or down between luxury and economy.

Path 3: Looking Across the Chain of Buyers: Shifting the focus from the "purchaser" to the "influencer" or "user"—just like Asian Paints changed the game by targeting homeowners instead of contractors.

Path 4: Looking Across Complementary Offerings: Capitalizing on what happens before, during, and after your product is used to eliminate "pain points."

Path 5: Looking Across Functional or Emotional Appeal: How to inject emotion into a commodity or strip away unnecessary complexity to focus on functionality.

Path 6: Looking Across Time: How to identify and ride external trends—like Jio betting on data over voice—before they become mainstream.

This chapter is perfect for entrepreneurs, corporate strategists, MBA students, and anyone looking to find "uncontested market space" rather than fighting for a shrinking profit pool.

📈 Why Watch This Video?

You’ll walk away with a structured roadmap to identify opportunities hiding in plain sight. By the end of this video, you’ll understand that market boundaries are not fixed—they are yours to reshape.

👇 Support & Engage

👍 Like the video if these Indian case studies helped you 💬 Comment which of the 6 Paths applies most to your current business 🔔 Subscribe for our next breakdown on Chapter 4: Focusing on the Big Picture

Question for you: Look at Path 1 (Alternative Industries)—if your customers didn't buy your product today, what completely different industry would they spend their money in?