Скачать или смотреть How to Improve B2B SaaS Sales and Marketing Alignment

Do you work in B2B SaaS?

Watch the video to learn how you can improve your team's sales and marketing alignment.

Document Your Buyer Personas and Ideal Client Profile
Who you're marketing and selling to (prioritized buyer personas)
What a good fit company/account looks like (ideal client profile/ICP)
How to recognize if sales is speaking with the right person in the right account
What motivates each buyer persona to take action and prioritize your product/service?


Document Your Marketing to Sales Handoff
What defines a qualified lead?
MQL
SQL
Deal stage definitions (based on provable actions the potential buyer has taken)


Set SMART Goals
Marketing
Sales
Document in service level agreement/SLA (wedding vows)
how to create your ideal client profile

lead generation and lead scoring supported by content marketing, inbound marketing, digital marketing, and marketing automation

Collaborate on Content to Support Sales
Marketing brings customer insight ⇒ edcal
Sales brings prospect conversations/questions/objections ⇒ edcal
Marketing interviews subject matter experts within sales
Marketing writes/edits/produces content
Marketing uses content to advance leads to MQLs (marketing qualified leads); provides templates to help sales advance SQLs (sales qualified leads) to opportunities
marketing to sales handoff
sales alignment
smarketing

#B2BSaaS #SalesandMarketingAlignment #Sales #Marketing #sphomerun