Brunello Cuccinelli and Zegna, the men-first brands

Описание к видео Brunello Cuccinelli and Zegna, the men-first brands

There are very few luxury brands that spoke with men first. As a matter of fact, most of them count women as their primary audience. There is a reason why Gucci is doing 9bn USD of revenue. Women are more inclined to spend. Plus, they have many categories across the hard and soft luxury to spend on.

Men tend to spend on fewer items, but the ticket prices can be towards the north. I speak about the brands that have Men as their primary audience: Ermenegildo Zegna, Kiton, Brunello Cucinelli, Loro Piana.

Also learn which are the new, upcoming groups that are collecting brands with history and distinctive positioning under their repertoire.

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