UNBELIEVABLE SCENES in Hyderabad | First IKEA store in INDIA | IKEA | Business Case Studies

UNBELIEVABLE SCENES in Hyderabad | First IKEA store in INDIA | IKEA | Business Case Studies

Why IKEA is so huge | Psychology behind IKEA success | IKEA Effect - https://www.youtube.com/watch?v=_0jPc...

5 reasons why IKEA shopping is so special -    • 5 reasons why IKEA shopping experienc...  

IKEA store launch in Hyderabad, India in August 2009.

There was a huge traffic jam that stretched as far as 20km. A routine 40 min drive turned to 2Hr drive. What a terrific traffic it was!! Do you wonder why? World’s ‘biggest furniture company opened for the first time in India... in Hyderabad. The company is IKEA. Ikea fever has gripped people in Hyderabad. People rushed to the store like there was no tomorrow. First day's first show was like a Tirupati darshan queue both inside and outside the store. The furniture store itself put a billboard saying Hyderabad we are here to stay