How To: Google Merchant Center Feed Rules & Custom Labels

Feed rules give you the ability to transform your data to match our product data specification requirements. Use feed rules to resolve errors and help us interpret the data in your feed. This article explains how to set up feed rules for your product data.

Learn the ins and outs of utilizing feed rules in Google Merchant Center and master the art of updating custom labels. Discover the essential techniques and best practices for harnessing the full potential of feed rules to enhance your product data. Optimize your feed for better performance, data accuracy, and more effective product management. Unlock the power of feed rules and custom labels in Google Merchant Center!

The default rule is the rule Google assigns for each attribute in your feed by taking the value from either your supplemental or primary feed. If you’d like to customize the rule, you may alter how the attribute is defined.

Add data sources
Configure your data sources to identify from where the data for the attribute should come. Use conditions and operations (Set to, Extract, and Take latest) to specify how to retrieve your data. These operations allow you to define a target using an existing data source or extract data from a source.

More from Google: https://support.google.com/merchants/...

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