The END Of JAGUAR CARS? THE KILLER REBRAND ANALYSED!

In this video we cover one of the most important automotive stories of 2024, Jaguar's relaunch and why to some it may seem like garbage a brand "going woke and going broke" but others see this differently, i'm here to offer a balanced opinion based on the facts. I offer an enthusiasts perspective on why this may or may not turn out terrible, resulting in a great car company ruined or how it may turn out great.

What is your opinion? is Jaguar a once proud British brand dead? Or is this just a lot of noise.

I was unfortunately not able to gain permission to use the spy shots, these are copyright images and not promotional material.

Note: this is not political or a social commentary, this is about cars, it isn't about people, it is about cars and a british brand.

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Sources:

JLR 2024 sales figures: https://media.jaguarlandrover.com/new...
JLR 2023 Sales figures (summarised): https://www.best-selling-cars.com/bra...
Relaunch: https://www.creativeboom.com/news/jag...

Credits:

Promotional material: Jaguar Land Rover