How a rapper created sneakers that Adidas and Nike fought over | History of Yeezy

So, how did this controversial rapper manage to create the most ambitious, hyped, and fast-selling YEEZY sneakers, breaking stereotypes and challenging the fashion market in an instant? And how did Kanye West's sneakers become a battleground for giants like Nike and Adidas? This is the story of Yeezy. In our documentary, you will discover things you never even suspected. Enjoy watching!

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00:00 Introduction
00:47 So Close and Yet So Far
3:36 Higher than Jordans
6:25 Eat. Pray. Create
8:11 The Lamborghini of Sneakers
10:42 The End or a New Beginning?


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