🚨 3 BIG Red Flags to Watch for When Networking on LinkedIn 🚨

Networking on LinkedIn 🚨

I've seen the networking game on LinkedIn shift dramatically. Many think the key to success is simply playing the numbers game—spending hours online, dropping generic comments, and trying to rack up connections. But here’s the reality: genuine networking isn’t about playing the game.

Here are 3 BIG red flags to watch out for:

1️⃣ Generic, One-Size-Fits-All Comments It’s tempting to leave comments like “Great post!” or “Great Insights” or “Totally agree!”—but what does that really add? Authenticity is everything. If you’re commenting just for visibility and not to offer true value, it’s not effective networking. People notice when you’re genuinely engaged vs. just filling space.

2️⃣ Only Focusing on Quantity Over Quality If you’re connecting with anyone and everyone just to grow your network, it’s time for a rethink. Are these connections genuinely aligned with your goals, values, or business? Focus on building deep, meaningful relationships rather than racking up numbers.

3️⃣ Spending All Your Time Online, But Getting Nowhere This is one I see often—people believe that networking is about constant visibility and online presence. The truth is, while LinkedIn is a great tool, it’s the real-world, one-on-one connections and follow-ups that truly drive results. Don’t fall into the trap of thinking that being online 24/7 translates to success.

🔑 Networking Tip: Focus on quality connections. Prioritise building relationships with those who share your values, vision, and passions. Authentic, meaningful connections will always be far more valuable than generic engagements.

What’s your experience with LinkedIn networking?