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The fascinating journey of Rajasthan’s luxury fashion brand Daman

Mohit Falod’s philosophy on balancing creativity with business

Secrets of being a great businessman or businesswoman

Mohit’s wedding and personal life revelations

Insights on Gota Patti’s past, present, and future

Precious and semi-precious stones in couture

Multi-step creative process behind Daman’s designs

Power of the brain in business success

Collaboration stories with Dolly Jain

Why Daman creations are considered premium & Bollywood’s love for them

Unheard stories about Rekha Ji and Amitabh Ji

How Mohit ensures top-class customer care

How his wife challenges him to reach new heights

Appreciation in the fashion industry

Mohit’s first wedding anniversary memories

Emotional tribute to his mother

Thoughts on today’s generation and changing values

Bollywood connections, Sanjay Leela Bhansali collaborations

Fun rapid-fire round to end the episode



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Introducing Rajasthan’s Pride – Daman

In the heart of Rajasthan, where tradition meets timeless artistry, stands Daman, a brand that has redefined luxury couture. Founded by Mohit Falod, Daman is more than just a label—it’s a celebration of Rajasthani heritage with a modern soul.
The brand’s vision is clear: preserve the royal elegance of Rajasthan’s textile arts while making them relevant to today’s high-fashion world. Mohit’s creations have graced Bollywood celebrities, international personalities, and brides who dream of looking regal.

Mohit doesn’t just create clothes—he creates legacies.



Mohit Falod on Balancing Creation and Business

In the podcast, Mohit talks about one of the hardest aspects of running a creative brand: finding equilibrium between artistry and profitability.
He explains how Daman’s foundation rests on innovation, but innovation alone doesn’t pay the bills. You need smart marketing, efficient operations, and a deep understanding of your audience. Mohit reveals that his team has separate “creative hours” and “business hours” in the studio—ensuring both sides of the brand get full attention.

“A designer’s mind is like a painter’s palette. But if you don’t sell the painting, the colors fade.” – Mohit Falod



The Scope of Gota Patti in Modern Fashion

Gota Patti embroidery, once seen mainly in bridal wear, is getting global attention thanks to brands like Daman. Mohit explains how this intricate handwork can be adapted for fusion wear, accessories, and even men’s couture.


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Why the New Generation Isn’t Admiring Gota Patti Enough

Mohit expresses concern that the younger generation often chases trends instead of heritage. He sees it as his mission to make traditional crafts “cool” again by blending them with modern silhouettes.




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Bollywood’s Love for Mohit Falod’s Outfits

From weddings to award shows, Bollywood’s elite—from young stars to legends—have worn Daman. Mohit shares his proudest celebrity moments.


Sanjay Leela Bhansali Connection

Mohit reveals how the grandeur of Bhansali’s films aligns perfectly with Daman’s design ethos, hinting at possible future collaborations.
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Time Lapse :
0:00 - Highlights
1:30 - Introduction
3:05 - Introducing Rajasthani Brand & Owner
3:30 - Why This brand is called Daaman
4:30 - Balancing of Creation
6:20 - A good Business Men & Women
7:30 - What Industry Mohit Sir Gives Priority To
8:20 - Mohit Sir Wedding & Relation
9:40 - Mohit Falod On “Ghar ki Lakshmi”
13:15 - Discussion on Gota Patti
16:50 - The Scope In Gota Patti Designs
18:40 - Why New Generation is not admiring Gota Patti
19:10 - Discussion on Precious & Semi Precious Stone
21:20 - Multiple Process of Creation
22:25 - Power Of Brain
23:40 - Discussion on Dolly Jain
27:00 - Why His Collection is so Expensive
31:10 - Bollywood Celebs Wearing Mohit’s Outfit
32:00 - Discussion On Rekha Ji & Amitabh Ji
33:30 - My Celebrity is my wife
36:00 - How Mohit Falod takes care of his Customers
43:00 - Mohit Falod’s wife Gives him targets for best sell
44:48 - Task of appreciation
45:40 - Mohit falod first anniversary
53:00 - Mohit falod on his mother
56:00 - Funny gossips
59:30 Discussion on today’s generation
1:02:50 - Bollywood Celebrities & Mohit Falod outfit
1:05:00 - Mohit Falod on Sanjay Leela Bansali
1:07:50 - Rapid Fire Round
1:14:45 - Thanks for watching