Скачать или смотреть What is Amazon Marketing Cloud (AMC) ? Unlock Data-Driven Advertising Success on Amazon DSP

Struggling to connect your Amazon Ads to real customer sales? You’re not alone—AMC is powerful but complex.

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What is Amazon Marketing Cloud (AMC)?
Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room built on Amazon Web Services. It provides advertisers with a powerful, cross-channel view of their marketing performance—helping brands make sense of complex customer journeys across Amazon Sponsored Ads and Amazon DSP. By integrating AMC into your campaigns, you can access deep insights into how customers interact with your brand.

Why is Amazon Marketing Cloud (AMC) So Challenging?
While AMC delivers valuable insights, it requires SQL expertise and experienced ad operations teams to unlock its full potential. Without the right knowledge, many advertisers struggle to extract meaningful data and apply it to their campaigns. That’s where Gourmet Ads comes in—we help brands navigate AMC and turn data into actionable strategies that drive revenue.

How Gourmet Ads Maximizes AMC’s Potential
We seamlessly integrate AMC into your Amazon Managed Campaigns, leveraging off-the-shelf and custom SQL queries to:
✔ Analyze shopper behavior across devices and channels
✔ Identify high-value audiences and optimize targeting
✔ Retarget cart abandoners and high-intent shoppers
✔ Refine your media mix for maximum ad performance

Key AMC Audiences You Can Target
🎯 Shoppers Who Abandoned Their Cart – People who added to cart but didn’t complete a purchase.
🔍 Engaged Browsers – Audiences with multiple detail page views but no purchase.
📋 Wishlist & Registry Users – Customers who added an ASIN to their list or registry.
🛍 Previous Buyers – Shoppers who purchased in the past but haven’t reordered in a set timeframe.
🖱 Ad Clickers Without Conversion – Users who clicked on ads but didn’t buy.

Turn Insights into Revenue with AMC
By adding AMC to your campaigns, Gourmet Ads transforms data into action—helping you increase conversions, maximize ROI, and drive sales more effectively than ever.

✅ Key Takeaways:
📊 Advanced Data Insights – See the full customer journey across Amazon.
🎯 Precision Targeting – Find and retarget high-value audiences.
💡 Expert Optimization – SQL-driven insights for better ad performance.
💰 Revenue Growth – Turn AMC insights into actionable strategies.

🚀 Ready to take your Amazon Advertising to the next level? Let Gourmet Ads help you unlock the power of AMC.

🔗 Download our Media Kit: https://www.gourmetads.com/download-m...

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