Скачать или смотреть JAMPROOF SS25 Campaign Film: The Story of 9V24-L0G7-N Begins

9V24-L0G7-N has been reborn.

Originally from the human world, it was like any other human-like machine—mass-produced but a personal property. Until one day, it was destroyed in battle—tumbling down a cliff, shattered into pieces.

At the moment of its physical death, unnamed flowers from another world bloomed across its body. The white flowers, parasites of death, feed on the corpse. Yet they also seem like a form of compassion for death, offering solace to the departed—like some divine being.

As time slowly passes in this other world, the white flowers and dense plants occupy the body of 9V24-L0G7-N, chosen by the plants.

A miracle unfolds in the slow process of repair—
The spine, radiating arc-like structures, scaly fur, constantly shifting, rising, spiraling, folding—like an insect, like a flower.
Layer after layer of white, firm like bandages, fibers resembling lace, wrapping, adhering, gluing together the scattered broken nuts, bolts, gears, and components.
Parasite, erosion, mutation, assimilation—electromechanical evolution develops self-awareness, becoming a part of the plant’s symbiotic connection.

The growth of 9V24-L0G7-N departs from human conceptions of machines. Plants from the other world create it using an entirely new language of life.
The plant-like nature grows wildly within its crystalline form. Until one day, 9V24-L0G7-N’s eyes light up, and its mechanical heart is given life, like an oracle.

From then on, it is as natural as a plant, with breathing, circulation, and exchange.
As orderly as a crystal, complete like a gestalt.

Creative Director: @OoOnano.
Photography: @negen__z 喜橙
Model: @sherskijia 阿福 、Partyyy
Video Concept & Cinematography: Consti
Makeup & Hair: 泽昊
Text: Onano
Sound Design: Consti