Скачать или смотреть Breaking News 🌺Nike Taps BLACKPINK’s LISA to Push Its Global Performance Strategy

Nike Taps BLACKPINK’s LISA to Push Its Global Performance Strategy

The K-pop star’s reach across Asia, Europe, and the U.S. strengthens the brand’s connection with Gen Z women.

Nike x LISA Partnership: Key Findings

Nike signed LISA to a global partnership, extending its performance-led ambassador strategy beyond traditional athletes.

The K-pop star brings a worldwide Gen Z following, built around dance, conditioning, and daily training rather than image alone.

The deal strengthens Nike’s women’s narrative, linking confidence and style back to physical discipline.

Nike has added LISA of BLACKPINK to its global roster, positioning the K-pop star as a performance-driven partner.

The partnership was announced through the brand’s owned channels and quickly picked up across fashion and culture media.

Coverage emphasized her training, movement, and long-standing use of the product rather than surface-level style cues.

Nike’s language mirrors how it introduces athletes.

The focus stays on work ethic, conditioning, and consistency, including LISA’s history of wearing the Swoosh long before any formal deal.

"During my trainee days before Blackpink, and even before that, I would only wear clothes that were good for dancing, like tracksuits, really big T-shirts, and sneakers," LISA shared in an interview with Nike.

I remember I saved my allowance to buy a pair of Nike Dunk Highs for training. I was so young, so that moment and those shoes will forever be one of my most vivid Nike memories."

This framing keeps the partnership aligned with brand positioning as the sports apparel giant continues to expand its women’s business.

LISA as a Performance Figure

Nike’s recent ambassador choices show a preference for cultural figures whose careers demand physical discipline, and LISA fits this pattern closely.

Her background as a professional singer and dancer involves daily rehearsals, strength work, recovery, and stamina.