Скачать или смотреть Building Your SMS Opt-In List | Commio Cloud Communications Briefing

Most marketers and communicators know there are a ton of I’s to dot and T’s to cross before you can get a long code messaging campaign approved. Your brand must be clear in your messaging copy! You must have an acceptable use case! You must warn recipients that data rates may apply! Ultimately, however, it comes down to your list: your fully compliant opt-in list.

Every single person on your list must agree to get text messages from you, but it’s more complicated than that—and it must be thoroughly documented. Join Commio VP and messaging expert Scott Navratil as he walks you through all the critical details:

Recipient clarity around messaging content and frequency
Clear-cut opt-in forms plus process documentation on your website, as well as ways to opt out and prompt removal from your list
Proof of opt-in in your campaign submission, with a complete description and examples

Nothing matters more to the FCC than consumer consent, so nothing matters more in the campaign approval process.


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