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Landing page A/B testing is essential if you want conversions. It’s the only way to know whether your current landing page is the best you can do.

Too many businesses create landing pages and forget about them. They make assumptions about what will trigger audience response.

What Is A/B Testing?
The definition of A/B testing is sometimes mangled since it’s confused with other practices, such as split-testing. A/B testing refers to the comparison of two versions of the same piece of content, with one item changed on the variation.

For instance, if you’re A/B testing landing pages, you might create a variation of the existing one and tweak the headline. During the A/B test, you’ll see which version generated more engagement, such as click-throughs and conversions.

A/B testing your landing pages can make a huge difference in your bottom line. You don’t just one to conduct one A/B test on your landing page. Instead, you want to continuously test to make sure you’re serving up just the right piece of content for your visitors.

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