Скачать или смотреть Why Franchisees Are the Hidden Goldmine for Restaurant Tech with Edith Wiseman of FRANdata

In this engaging episode of the Morning Sam, Morning Ralph podcast, Paul welcomes Edith Wiseman, President of FRANdata, to discuss the often overlooked but critical role of franchisees in the restaurant technology sector. Edith highlights the untapped potential of the franchisee market, explaining why it's a gold mine for tech solutions and how her company helps tech providers navigate and target this complex landscape. The conversation delves into the dynamics between franchisors and franchisees, strategies for successful tech sales, and the insightful data FRANdata provides to bridge the gap. This episode offers invaluable insights for anyone involved in restaurant tech or franchise operations.

00:00 Welcome to the Morning Sam & Ralph Podcast
00:13 Introducing Edith Wiseman of FRANdata
01:43 The Journey into Franchise Research
03:15 Understanding the Franchisee Market
05:14 Challenges in Selling to Franchisors
08:04 The Importance of Franchisee Intelligence
16:45 How FRANdata Supports Restaurant Tech Companies
25:34 Franchisee Investigators: Unveiling the Secrets
27:04 The Power of Franchisee Networks
31:09 Challenges in Franchise Sales
34:17 Understanding Franchisee Dynamics
39:53 Targeting and Messaging Strategies
45:29 Holistic View of Franchise Data
47:44 Conclusion and Contact Information

Learn more at: https://popcorngtm.com/frandata