Скачать или смотреть Revenue Talks with Justin Keller | How To Be The CIA of Marketing

The CIA and product marketing: Two industries that are obviously different yet strikingly similar.

In this episode of Revenue Talks, Justin discovers why John Brezinsky (VP of Product Marketing at ‪@searchmetricsofficial‬) might have a background, or a future, as a CIA agent. John shares how his team figures out what messaging will resonate with different audiences across the globe, how to then ensure that the other go-to-market teams at Searchmetrics use that messaging, and how his product marketing organization fits within Searchmetrics' larger campaign strategy.

Talking Points:

(00:00) Introduction
(3:26) John’s approach to scaling product messaging across global markets
(5:19) Do your homework: How John’s team figures out what messages resonate with what market
(12:39) What John loves about his job
(13:12) Market Research 101 with John
(21:55) How product marketing disseminates their research and messaging to the broader go-to-market organization
(25:53) How Searchmetric’s product marketing team fits within the company’s broader campaign strategy
(28:56) The #1 thing John’s team is focused on to accelerate revenue for Searchmetrics this year

Read more go-to-market best practices: https://drift.ly/GTMBook

See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch

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#drift #revenuetalks #productmarketing
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