What Exactly is Branding? with Mallika Malhotra

In the first session of our “So You Want to Build a Brand” series, we are thrilled to welcome Mallika Malhotra, The Brand CEO. She kicks things off, answering the all important question: What Exactly Is Branding?

Mallika is an award-winning brand strategist, niche expert, and mastermind mentor. With a background in corporate advertising for powerhouse brands like L’Oréal and Oil of Olay, Mallika empowers women entrepreneurs to build six-figure brands and become industry leaders— without lowering prices, hustling for clients, or living on social media.

Using her signature Bullseye Branding Formula, she helps clients get crystal clear on their message, carve out their power niche, and stand out as the go-to expert in their industry. In this first session, Mallika sets the stage for us, addressing the following points:

🎯 What branding really is (not your logo!)
🎯 Why you need it before you hire a web designer or copywriter
🎯 How it can help set you apart from the competition

Whether you want to build a new brand or uplevel your current brand, this first part of our brand-building series is not to miss!