How GenAI Use Cases Are Shaping Marketing – Artefact | CDP World 2024

Описание к видео How GenAI Use Cases Are Shaping Marketing – Artefact | CDP World 2024

Watch this session with Artefact’s Amit Erande, Global CDP Advisory Lead, and Ghadi Hobeika, Managing Partner, as they walk through custom-built GenAI applications that support marketing insights and campaigns.

This session is from CDP World 2024, powered by Treasure Data.

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Chapters:
0:00 Introductions
2:02 GenAI marketing transformation
4:43 GenAI use cases
5:59 Use case 1: Trend detection
10:22 Use case 2: Synthetic personas
13:17 Use case 3: Content creation
15:23 Future outlook

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