ICHIRAN Ramen Empire Story: From Humble Beginnings to Ramen Royalty | The Mason Mind

ICHIRAN Ramen Empire Story: From Humble Beginnings to Ramen Royalty | The Mason Mind

In this video, we explore the rich history of Japanese ramen and the unique flavor experience offered by ICHIRAN, a popular ramen chain in Japan. From its humble beginnings as a simple noodle dish, ramen has evolved into a cultural phenomenon that embodies the soul of Japanese cuisine. ICHIRAN takes this tradition to a whole new level with its customizable broth, noodle texture, and toppings that allow each customer to create their perfect bowl of ramen. ICHIRAN is one of the most successful ramen brands, famous for its rich tonkotsu (pork bone broth) Hakata-style ramen. Besides the taste, ICHIRAN also uses successful techniques to create an obsession with its food. The original "Ramen Focus Booths" concept created by the president of ICHIRAN, Manabu Yoshitomi, allows customers to enjoy their ramen deliciously and efficiently.