Скачать или смотреть How Museums Go Global: Ludwig Museum Launches an On-Demand Exhibition (Like Netflix, 8 min)

Tonight, an exhibition that already closed reopens — not as a video, not as a photo tour, but as a walkable, time-based visit you can enter from anywhere. In this official online opening of Erwin Wurm — Life Beat Soft Melt at Ludwig Museum Koblenz, we talk about what it means when a show doesn’t end at the finissage — because, as Jérôme Sans says: “The show must go on.”

You’ll hear Balazs Farago (Walter’s Cube) in conversation with Beate Reifenscheid (Director, Ludwig Museum Koblenz) and Jérôme Sans (Co-curator; founder of Palais de Tokyo) — and you’ll meet Walter, the first AI art mediator, as he explains Wurm’s One Minute Sculptures in real time inside the space.

This isn’t a debate about replacing museums. It’s about adding a new format — like listening to music at home and still going to concerts — so exhibitions can be revisited with more time, focus, and access beyond geography.

Watch if you want to understand:
• why this exhibition works as a total environment — a room that becomes a sculpture
• why Wurm’s One Minute Sculptures change when audiences can activate them
• how an AI mediator can make the experience more accessible without flattening it into documentation

Enter the exhibition:
wurm.ludwig.onlineviewingroom.com

Suggested chapters:
00:00 The show must go on — welcome
01:10 Why the room becomes a total environment
02:20 Walter explains a One Minute Sculpture
04:10 Discipline, instruction, and the body
05:10 Does this replace museums? The concert vs streaming analogy
07:00 Visit link + invitation

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