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Why Should You Link Google Analytics 4 (GA4) and Google Ads?

Although most advertising professionals check Google Ads performance within the Google Ads platform, merging Google Ads and GA4 is essential for leveraging the unique data strengths of each platform.

🖇Linking Google Ads and GA4 provides access to a richer data set, allowing for more comprehensive analysis of ad performance.

Here are a few reasons to connect Google Ads and GA4:

🎯GA4 offers deeper-level data that cannot be obtained only from Google Ads.
🎯Properly linking your Google Ads and GA4 accounts is crucial to reach the full potential of data-driven advertising.
🎯Merge the strengths of both platforms and make the most of the reports to optimize your ads.

📹 To learn how to link GA4 and Google Ads and double check if they are properly linked or not, watch the first lesson of Ads course:    • Data-First Google Ads Optimization Course ...  

📚If you prefer a written document, here is a guide: Link GA4 with Google Ads & Search Console.