Insights Into Cognitive Processes For Marketing Strategy (Dissonance, Pt. 1 of 3)

In this video, we discuss insights into cognitive processes for marketing strategy. Specifically, we talk about how we face and resolve cognitive dissonance.

The human mind often holds beliefs that are contradictory, and we often engage in behaviors that conflict with our beliefs. The notion that we hold conflicting beliefs has been expressed historically in our writings and art, and the notion was scientifically introduced by Leon Festinger in 1957 when he coined the term "cognitive dissonance." In the first part of this video series we further describe this dissonance and how it is a fundamental part of the human experience.

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References:
▶Schwartz, S.H. (1992) Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries, Advances in experimental social psychology 25, 1-65
▶Cognitive Dissonance & Michael | Ted Gideonse | TEDxUCIrvine
   • Cognitive Dissonance & Michael | Ted ...  

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