Direct Response vs. Brand Advertising [the winner is…]

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⏱ Chapters:
00:00 - Brand advertising is a stupid waste of money [Intro]
01:00 - Today's episode is sponsored by Free Audiobook: Scientific Advertising by Claude Hopkins
02:03 - An epic battle between good and evil!
04:10 - The Power of Brand Advertising
08:40 - The Power of Direct Response
11:20 - The reality of today's media and marketplace
14:00 - The Middle Way?
16:07 - Check out the FREE Audiobook! [More Resources]

Does direct response marketing still beat brand advertising?
This battle is as old as time…
One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank…
On the other, the image advertisers, who insist that your brand’s image is all-important to consumer decision making.
And let’s be real: We kinda hate each other, don’t we?
But is that righteous indignation or holier-than-thou mudslinging?
Here’s my current thoughts, in light of today’s media and marketplace, in September 2022…
Direct Response vs. Brand Advertising [the winner is…]
Yours for bigger breakthroughs,
Roy Furr

#directresponse #brandadvertising #directmarketing #brandawareness #digitalmarketing #conversionmarketing #conversions #marketing #advertising #copywriting #copywriter