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12 Hour MBA in Loyalty

Get up to speed with the fundamentals of customer loyalty marketing in just 12 hours with this online training course

The 12 Hour MBA in Loyalty is an introductory-level online training course designed to bridge knowledge gaps. It is most useful to those new to customer loyalty marketing and those needing a big-picture refresher. Explore real-world lessons they don't teach you on the job, from the comfort of your desk.

In just 12 hours, you will:
Look at the history of customer loyalty and the main business models
Learn how to create and maintain an effective customer loyalty programme
Drive incremental revenues and profit
Find out how technology and social networks are influencing consumer behaviour
Discover how to harness the power of consumer data and use it to maintain strong and mutually beneficial customer relationships
Learn how to create a data-driven business and what data to collect, as well as looking at data protection
Consider how customer loyalty will develop in the next five years
Find out how to future-proof your programme

For more information: http://www.terrapinntraining.com/trai...