Скачать или смотреть Episode 14 From Motocross to Gravel: Tire Tech, Training, and Cycling Culture

In this episode of the Service Course Report Podcast, Ed Philbrick, Derin Stockton, and Kurt Stockton explore the deep connections between cycling, motocross, food culture, and brand evolution—drawing from decades of real-world experience as racers, trainers, product testers, and industry insiders.
The conversation spans motocross training foundations, early coaching philosophies, and how those disciplines shaped modern cycling performance. The hosts dig into tire testing and development, the evolution of tire technology, and why mistakes in training and equipment testing often lead to the most valuable breakthroughs.
They also unpack cultural marketing in cycling, the rise and shift of cycling brands, consumer loyalty, and how sponsorship models and teams may evolve toward more rider-centric approaches. Along the way, personal stories—from amateur racing moments to music, travel, and food—add texture to a grounded discussion about authenticity, experience, and community.
This episode is an honest look at where cycling has been, how it’s changing, and what still matters most.

Topics Covered
Motocross training and cycling crossover
Tire testing, trimming, and modern tire technology
Brand engagement and cultural marketing in cycling
Wearable technology and performance tracking
Amateur mistakes and learning moments
The future of cycling teams and sponsorship
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