The story of India's booming toy industry

Nearly a decade ago, the ‘Made in China’ toys were ruling the Indian market. In the financial year 2011-12, India was importing toys worth US$422.79 million while exporting less than half of this amount.

Yet in just little over a decade, exports at US$523.24 million have not just equalled but overtaken imports at US$517.71 million, registering tremendous growth. But how did this great Indian toy renaissance take place?

#madeinindia #madeinchina #toyindustry

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